Branding Community Survey
NEWTON, NC (Feb. 23, 2017)—Newton is working with North Star Destination Strategies to determine how best to communicate what makes our community special to visitors, residents, and businesses in 2017 and beyond.
According to North Star CEO Don McEachern, at the heart of Newton’s distinction will be its competitive differentiator—in other words, what makes the community special so it can stand out in the marketplace. One of the best places to find that figurative nugget of marketing gold is in the hearts and minds of the people who call Newton home.
Toward that end, North Star developed a customized community-wide online survey. The questionnaire has been carefully crafted to determine Newton’s strengths, weaknesses, challenges, and opportunities. All who live and work in Newton are invited and encouraged to participate in this important community-wide initiative.
The survey can be found by clicking here. Surveys can be completed online and submitted electronically. Printed surveys will also be available at Newton City Hall, 401 North Main Ave. Surveys must be completed and submitted by Friday, March 17.
“We have partnered with more than 200 communities across North America, and I can’t emphasize enough the importance of insights gleaned from community members,” stressed McEachern. “To learn what makes a community special, you have to go to the people who spend more than just their money and time there. You have to go to the people who spend their lives there.”
“This branding project is critically important in moving our city forward,” Newton Mayor Anne P. Stedman said. “We hope a majority of Newton residents will take the time to give us their input about what makes our community special.”
If you are interested in learning more about Newton’s branding and research initiative, contact Alex Frick, Newton public information officer, at 828-695-4266 or firstname.lastname@example.org.
To learn more about North Star Destination Strategies, visit www.northstarideas.com.