Business Resources

This is a challenging time for the businesses that are the lifeblood of our economy. The City of Newton has partnered with the Downtown Newton Development Association to reach out to networks locally and across the country to find best practices to help businesses through this time. 

We have curated the information below to help businesses find the most relevant resources. Many of the resources below include business relief efforts with time sensitive applications and limited amounts of funding, so moving quickly may be essential. If you need help applying for any of the business relief efforts below, please contact Alex Frick at africk@newtonnc.gov or 828-695-4266 or Shannon Johnson at sjohnson@newtonnc.gov or 828-409-0854.

Funding resources

  • The CARES Act includes funding for a federal small business loan program called the Paycheck Protection Program (PPP). The program is designed to get cash in the hands of small businesses quickly, and incentivize business owners to keep employees on payroll by offering them loan forgiveness. The SBA is now accepting applications (through their lenders) for paycheck protection loans. Nonprofits (including churches) may apply. To apply, contact your local commercial lender directly to assist you. For an overview of the program, click here. For an application, click here. For information from the U.S. Treasury Department and Small Business Administration, click here.
  • The Small Business Administration offers guidance for small business and loan resources. Learn more.
  • For a comparison of the Paycheck Protection Program (PPP) and the Economic Injury Disaster Loan (EIDL), click here.
  • North Carolina COVID-19 Rapid Recovery for Small Businesses is a recovery-lending program launched to help support entrepreneurs and stabilize North Carolina’s small business sector. Learn more.
  • North Carolina’s small business service providers are here to help you navigate this unprecedented event. As a collective, they have a long history of helping businesses prepare for and recover from disasters. These services are pre-paid through your tax dollars, therefore, are at no charge. For the Business Tool Kit, click here. To schedule a meeting with the SBTDC, click here. To schedule a meeting with the SBC, click here.
  • The Hickory Daily Record is offering a Local Marketing Grant Program designed to help our local business community double the impact of their marketing through a matching grant. Learn more.

Informational resources

  • The Chamber of Catawba County has a comprehensive guide for business owners. Learn more.
  • The Catawba EDC has a comprehensive guide for business owners. Learn more.
  • Catawba Valley Community College's Small Business Center continues to support start-up and small business clients. It has shifted programs to webinar format and continues to provide confidential business counseling via telephone and video conferencing. Learn more.
  • The N.C. Department of Health and Human Services offers guidance for businesses and employers. Learn more.
  • Hickory Young Professionals created a public Facebook group, HYPin' Up Locals! in an effort to bring together local businesses and their customers so that we can engage and support in the days and weeks ahead. Learn more.
  • If you have questions about Gov. Roy Cooper's stay-at-home order, which is in effect through 5 p.m. May 8, 2020, or would like more information about essential businesses as defined by the state, please consult the executive order, the state's answers to frequently asked questions here, and/or contact the North Carolina Department of Revenue at 877-252-3052 or essential.exemption@ncdor.gov.
  • If you have questions the easing of the stay-at-home order and Phase 1 of reopening North Carolina, please consult Gov. Roy Cooper's executive order, which is in effect from 5 p.m. May 8, 2020 through 5 p.m. May 22, 2020. The order continues to encourage people in North Carolina to stay at home while easing restrictions on travel, business operations, and mass gatherings. For answers to frequently asked questions, click here. For guidance for businesses from the N.C. Department of Health and Human Services, click here. Highlights of Phase 1 include:
    • Any retail business may open at 50 percent capacity. Businesses are required to practice social distancing, perform frequent cleanings, provide hand sanitizer when available, screen workers for symptoms and more.
    • People may leave their homes for commercial activity at any business that is open. 
    • Certain businesses remain closed, including bars, personal care businesses, entertainment venues, and gyms. Restaurants may only continue to serve customers for drive-through, take-out and delivery. 
    • Teleworking is encouraged for businesses that can practice it.
    • Cloth face coverings are recommended when you leave the house and may be near other people who are not family or household members.

Downtown Newton Development Association resources


Startup Catawba, powered Catawba Valley Community College, provides personalized support, training, and assistanceall for freeand is standing by to help you start or grow your business today. Learn more.
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